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The
Channel Race....and How to WIN!
"For
vendors trying to reach the enterprise marketplace, the IT channel
is effective. For vendors trying to gain more marketshare in the SMB
marketplace, the channel is essential. In fact the IT channel is
responsible for selecting the brands in about 70% of all IT
purchases in the SMB
marketplace." Robert
Cohen, President, Integrated mar.com
"As
the IT environment enters its next phase of development in dynamic
IT, closer alignment of vendor alliances and partnerships will be
required to create a tightly functioning ecosystem," said Cushing
Anderson, research director for IDC's software business strategies
group, in a press release. "A clear result of this activity is that
vendor and partner positions in the ecosystem will become more
fluid, changing as the situation
demands."
A Winning Strategy...
Partnering offers a company the
power to win with a world-class team. In championship racing,
winning teams know the value of having the best crew members at
every position. A star driver may win individual races, but it takes
the power of the whole team to win a World Championship. The same is
true for an IT company that needs to compete every day. Working with
your partners, you have the stamina and flexibility of an world
class team. You can offer a broader range of IT solutions, maximize
the value of your customer's investment, and help ensure
market success.
I had an opportunity to meet
Success Group International and Marv McGrew
during one of his European development
trips. During our initial meeting, I was
impressed with the simplicity of the business
model SGI presented and the perfect opportunity
to turn around Primeur’s North American market
penetration strategy.
Peter
Sedgwick
Director, International
Sales
SGI
allows its members to rapidly expand its sales channel, open new
global markets and accelerate the process of partnering with a new
vendor. Channel players who are looking to increase their vendor
line-up, product offerings, solutions capabilities or geographic
coverage would find this model attractive. This model is not only
benefiting the selling side of the channel (VARs, SI, ISVs), it is
also benefiting the IT Vendors themselves and their ability to
partner with those companies which are most attractive to their
growth efforts.
Success Group Members represent more than
100,000 IT Customers globally and collectively, sell more than 1
billion dollars annually of IT solutions. Partnering with them
broadens your market with exposure to customers where our Members
have strong, long-term relationships.
Join Our World Class Winning
Team Today!
To find out if you qualify for
the winners circle click here to apply: click
here
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